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Regional Sales Manager 2 - HEB


Location: Remote 

Exemption: Exempt 



Ventura Foods is a leading global manufacturer of branded and custom food products that proudly helps food providers in the U.S., Canada and more than 60 other countries earn a special place on consumers’ tables.  We do this by continually crafting custom dressings, sauces, mayonnaises, and other food solutions that exceed peoples’ expectations for great-tasting flavors and high-quality ingredients.

Headquartered in Brea, California, Ventura Foods operates 14 manufacturing facilities, 3 culinary centers, and numerous distribution centers across North America. When you work in our manufacturing and distribution facilities, you get a strong foundation of training, a manager who cares about you and celebrates your success, a safe environment, and challenging work.  As part of our team, your future is limited only by how much you’re willing to push yourself to get there. We invest in your growth, because you invest in ours.

Position Summary:

The Regional Sales Manager II is responsible for achieving the sales objectives within an assigned territory, including retailers and retail distributors. 

Major Duties and Responsibilities:

  • Manage the retailer and distributor accounts within the territory, including communication, distribution, placement, promotions, contracting and trade support to achieve the Company's sales objectives for Retail.  Leverage the Edge Selling Cycle and Ventura CVP elements to grow the territory.
  • Maintain current and complete activity through the Company CRM and Trade Management tools, as well as monitoring sales activity through Company data tools, offering no spending unless authorized by Company.
  • Monitor the activities of the sales agencies under contract to achieve the Company's sales objectives at the customers within the territory including monthly reporting to and from the agencies on progress against objectives.
  • Regularly and consistently reviews sales results, market analytics and promotional activities and results with Director.
  • Proactively recommend promotional and distribution opportunities in existing and new accounts in accordance with the Company's objectives.
  • Partner with Risk & Contract Management team to design, execute, and maintain oil contracting strategies with key customers as needed.  Submit these contracts to OT through Velocity and subsequently to the customer for signature.
  • Make routine retail store calls to ensure that the Company's objectives are being achieved at retail in regard to pricing, placement, promotion and freshness.

Education and Experience:

  • 5+ years experience in selling brands, private label and/or custom made products at wholesale and retail customers.
  • 5+ years of managing sales agencies experience.
  • Bachelor's degree or equivalent experience.
  • Ability to travel up to 40%.
  • Experience selling to the HEB buyer strongly preferred.

Knowledge and Skills:

  • 5+ years sales experience in retail, ideally including retail foodservice (deli/bakery), produce, center store, and perishable.  
  • Must be comfortable engaging with the retailer at all levels, from regional and corporate buying offices, to in-store work.
  • Must have working knowledge of syndicated industry data, customer specific data where applicable and be able to apply the information effectively in presentations with the customer.
  • Must have experience holding a broker sales agency accountable for their results.  
  • Must have the highest business and personal integrity.


Ventura Foods is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

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