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Director Marketing

Marketing

 

Location: Brea HQ 

Exemption: Exempt 

 

OUR COMPANY:

Ventura Foods is a leading global manufacturer of branded and custom food products that can be found at national and regional restaurants, hospitals and universities, movie theatres and major retailers in the U.S. and in more than 60 countries. At 15 manufacturing sites across North America, Ventura Foods creates dressings and sauces, mayonnaises, margarines, and oils that help our customers create great-tasting flavors with high-quality ingredients. Those same high-quality ingredients go into our own set of branded products, such as: Marie’s® dressings, LouAna® oils, Dean’s® dips and Gold n’ Soft® spreads. Our company is headquartered in Brea, California with operations across the U.S, Canada, Mexico, the Philippines and Singapore. Regardless of your role, function or location, at Ventura Foods, you'll be part of a supportive team dedicated to helping our customers delight their customers.

Position Summary:

Direct the product category management team in all aspects of marketing, planning, and execution to drive attainment of management-approved performance goals.  Utilize all company resources to optimize market return to the company.

Major Duties and Responsibilities:
  • Develop and manage brand strategy.  Direct communication, selling proposition, and sales support for all Ventura Foods-owned brands.
  • Leads, develops, coaches and mentors staff.
  • Directs new product development, positioning, pricing, and programming for Ventura Foods brands, and guide retailer private label brands in the relevant categories.
  • Ownership of brand P&L.  Guide price & deal management of all Ventura Foods branded products in the respective categories.
  • Leads the development and execution of annual brand plans in alignment with sales and cross-functional teams, including alignment on business objectives, volume objectives, share objectives and marketing budgets.
  • Drive shopper marketing initiatives and enage at retailer at key accounts if possible.
  • Directs the development of support programs, materials, training, promotions and media creative/planning for the category and manages the creative agency. Provides product expertise and internal/external sales support for all products in the respective categories across all relevant business units. 
  • Sponsor career pathing, training, and development of direct reports to exceed performance expectations, maintain employee retention, and long-term successful business continuity. 
  • Interaction with key suppliers and business partners to pursue viable growth platforms, new raw materials, technologies, and packaging innovations.
  • Provide guidance on pricing, marketing support, and project management of all relevant private label brand products and related development projects.
  • Develop and manage category marketing expense budget.

 

 

Education and Experience:
  • Bachelor's degree in a related field or equivalent experience, MBA a plus
  • 10+ years progressive working experience required, including 5+ years of marketing & 3+ years of supervisory experience needed
  • Syndicated experience (i.e. Nielsen, IRI, etc.)
  • Agency management (including digital, advertising) experience
  • Ability to develop and launch new products and brands
  • Ability to travel: 15%

 

Knowledge and Skills:
  • Strong interpersonal, verbal, written and presentation communication skills. 
  • Excellent planning and organization, project management and time management skills. 
  • Must be proficient with Microsoft Office applications.
  • Knowledge of market research methodologies and ability leverage data and insights into marketing/business plans and storytelling to influence.
  • Develop and execute communication and media plans working with agencies.
  • Develop business strategies considering 5C's with recommendation action plan against 4 P's.
  • Build and execution annual marketing plans that optimize investments and resources.

 

Ventura Foods is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.


Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

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