Share this Job
Apply now »

Director, Sales C-Stores (National focus, WFH)


Location: Remote 

Exemption: Exempt 



Ventura Foods is a leading global manufacturer of branded and custom food products that proudly helps food providers in the U.S., Canada and more than 60 other countries earn a special place on consumers’ tables.  We do this by continually crafting custom dressings, sauces, mayonnaises, and other food solutions that exceed peoples’ expectations for great-tasting flavors and high-quality ingredients.

Headquartered in Brea, California, Ventura Foods operates 14 manufacturing facilities, 3 culinary centers, and numerous distribution centers across North America. When you work in our manufacturing and distribution facilities, you get a strong foundation of training, a manager who cares about you and celebrates your success, a safe environment, and challenging work.  As part of our team, your future is limited only by how much you’re willing to push yourself to get there. We invest in your growth, because you invest in ours.

Position Summary:

The Director of Sales, C-Store Channel will be responsible for establishing the channel strategy (LRP & AOP's), executing sales & marketing plans, and allocating resources to effectively achieve objectives.  The incumbent will be responsible for motivating a team of Regional Account Managers and establishing the priorities for our Broker partner who are not direct reports (matrix organization structure).  
Selling the Ventura Foods portfolio is within scope, with focus on driving VF's branded portfolio of products to C-Store chains across the US.  

Major Duties and Responsibilities:

  • Strategy - responsible for the development of a C-store channel long range plan, as well as annual operating plans to meet distribution, volume and profit objectives.  Strategy must include targeted plans by customer/geography, that include the leveraging of our broker partner, data, key insights and internal resources.  This element may consumer more time in year one.                     
  • Management:  Support & leverage the Regional Account Manager (RAM) teams and Broker Partner(s) through ongoing training, joint business planning, and establishing an operating model that facilitates fluid communication and alignment.  Direct responsibility for customer HQ/buying points for national c-store customers/distributors. Leverage internal tools such as Velocity (CRM) & Forge (pricing contracts), as well as cross-functional teams to execute business plan.           
  • Execution - Continually review market dynamics with VP of Sales, Regional Account Managers and Broker partner to assess progress/results and modify plan as needed to meet volume and variable margin goals.  Coach, mentor and enhance field sales execution through the implementation of a consistent and effective operating model.         
  • P&L and Sales Expense Management - Responsible for ongoing management of Channel P&L, with goal of meeting monthly, quarterly, and annual volume and variable margin objectives while managing customer and personal expenses within established budget parameters.

Education and Experience:

  • Bachelor's degree, plus 5-10 years of sales experience in foodservice, retail and the c-store channel, or equivalent experience in a broad range of sales and management positions including field sales, business development, broker management, sales operations, category management and/or marketing.
  • Experience with financial analysis, budgeting and forecasting is beneficial.
  • Solid track record of problem solving and priority setting in a fast paced and evolving business environment.
  • History of delivering strong business results in changing environments and competitive markets.
  • Knowledge of C-Store arena highly desired.

Knowledge and Skills:

  • Must be computer literate and familiar with Microsoft Office and a CRM (Salesforce.com preferred).    
  • Strategic thinker with strong communication and presentation skills both verbal and written, with experience communicating with and through all levels of an organization.
  • Self motivated with a drive for continuous improvement and excellence.  
  • Ability to influence and motivate others.  
  • Key personal attributes including:  integrity; creativity; self motivation; accountability; high energy and results driven.  
  • Comfortable with the leveraging of key internal resources (Culinary/R&D, Insights, Revenue Management, Risk Management, Marketing) to drive exceptional results in the marketplace.    


Ventura Foods is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Apply now »